Transparent and clear in everything we do. Our Founder wants to improve the awareness of the Chinese fashion manufacturing quality throughout the world.
The House Of Julian was born of a simple purpose: to create high quality innovative designs in London & manufacture in London & China. The country for which our founder is very fond of and believes in. In doing so, this provides our customers with long lasting products which you can believe in too.
And the House Standard is how we make that intention a reality. It’s our set of guiding principles, and it’s the way in which we apply our values to innovation and development
This Standard helps to define the way we operate and will grow as we evolve.
Our Standards
Excellence begins with craftsmanship.
Every garment is shaped through meticulous hands, manufacturing and time-honed techniques. Precision, detail, and artistry form the foundation of every piece created at House of Julian.
We design beyond trends.
Our collections embrace clean lines and refined silhouettes built to outlast seasons. True elegance is timeless — and every design reflects that philosophy.
A vision shaped for generations.
As a private, family-run fashion house, our values and heritage guide everything we do. Integrity, purpose, and tradition are woven into the brand’s identity.
Luxury with intention and responsibility.
From responsible sourcing to thoughtful production, we create with purpose. Our goal is to honour craft while respecting the future of our planet.
The Julian Standard In Action
Step 1
Design Philosophy & Material Selection
Where luxury begins.
Every creation starts with intentionality — selecting premium fabrics, refined textiles, and timeless silhouettes. Our focus is on clean lines, classic tailoring, and materials that honour both heritage and modernity. What we choose to use is as important as what we choose to avoid, ensuring every piece embodies purity, elegance, and long-lasting quality.
We design with purpose, ensuring every fabric reflects comfort, durability, and sophistication. Luxury begins long before stitching — it begins in the decisions we make at the very start of creation.
Step 2
Craftsmanship, Testing & Validation
Where vision meets precision.
Every garment undergoes rigorous refinement — from early prototypes to final samples. We perfect our cuts, test our stitching, and validate the performance of each piece to ensure it upholds House of Julian standards.
If a design doesn’t meet our expectations, it returns to the atelier for improvement. Excellence is not our goal — it is our baseline. You deserve nothing less.
Step 3
Production & Atelier Excellence
Crafted with intention, produced with integrity.
We work only with manufacturing partners and ateliers who uphold the highest standards of craftsmanship and ethical practice. From couture-level stitching to quality-controlled ready-to-wear, our production reflects the artistry and discipline of true luxury fashion.
Every piece is created in environments committed to precision, respect, and impeccable quality.
Step 4
Packaging & Presentation
Luxury in every detail.
House of Julian packaging is designed to elevate the experience — elegant, refined, and environmentally mindful. Beyond aesthetics, we focus on responsible materials and thoughtful presentation that align with our values.
From custom boxes to premium garment bags, everything is crafted to inspire and protect.
Step 5
Brand Transparency & Heritage Integrity
You deserve to know the story behind each piece.
We proudly share our materials, processes, and craftsmanship details openly. Our commitment to transparency reflects the integrity of a family-run British fashion house rooted in trust.
We honour tradition while embracing modern clarity — ensuring you know exactly what defines a House of Julian garment.
Step 6
Continuous Evolution & Future Innovation
Luxury that grows with time.
The House of Julian Standard is not static — it evolves. We continuously refine our techniques, explore innovative materials, and reimagine craftsmanship for a sustainable future.
With every collection, we learn, elevate, and evolve — shaping a legacy designed for generations.